Since 2009

From the Hebrew (Yiddish) slang word, “NU,” meaning, “C’mon,” is a creative agency using digital media & clothing to garner support for charities and causes worldwide. After learning the story of Ella Abekasis, a brave young Israeli girl who fatefully saved her brother’s life from an incoming terror rocket attack, we were moved by the human spirit and decided to print her story inside a shirt, by the heart, with the hope that others would wear it with pride wherever they go!

Since then, our shirts have been sold worldwide and we have partnered with entrepreneurs, start-ups charities, activists, musicians, sportspeople and more to make a difference. So NU!? What You waiting for?

Wear The Story In Your Heart

Every shirt is printed with your story, inside, by the heart, so you wear it literally by your heart and feel inspired to spread the message wherever you go!



Have a charity, business or idea?

Create your own NU Campaign!