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While attending a global conference against racism, NU founder David Kramer was violently assaulted by a mob for wearing a T-shirt with a Star Of David on it and witnessed up-close the ignorance, intolerance and hatred that is so prevalent in the world today. Besides that incident he experienced the most vile forms of anti-Semitism expressed in posters, flyers and false accusations about Jewish people and the State of Israel. That motivated David to launch NU, a global movement and educational initiative aiming to empower today’s generation to take a stand against evil and hatred by being creative and innovative and bringing light into the world!


NU works with charities, entrepreneurs, artists, soldiers, peace-activists, students and others, giving people the opportunity to use their talents and creativity to impact their peers and communities! We worked with students from France following a terrorist attack in their city targeting Jewish people; with Bostonian students after the Boston marathon attack in 2013; with student leaders from the Israeli city of Sderot who have endured endless terror rocket attacks targeting their homes; with Israeli soldiers defending their country and with Jewish and Arab students looking to build bridges in their societies and so many more.

Get Involved

We offer schools, organizations, groups and companies a number of highly impactful educational and advocacy opportunities, empowering people to change the world in the most relevant way!


NU is the product of a talented and passionate group of people motivated to make a positive impact in this world! Founded in 2010 by David Kramer, NU operates from Israel and works with schools, communities and individuals worldwide. We are an email away!