Inspired by the story of Ella Abekasis, a young girl who fatefully saved her brother’s life, in the Southern Israeli city of Sderot, facing an incoming terror rocket, we took her story and placed it on the inside of a shirt by the wearer’s heart, so that others will wear the story by their hearts and share it, wherever they go!


The shirt sold worldwide and we came to realize the power that T-shirts, clothing and design have for telling important stories!

What we do

Today, we work with start-ups, organizations, companies, schools, groups and individuals creating custom T-shirt and clothing campaigns that tell their stories and we implement social impact workshops, empowering people to use their creativity to make an impact for their surroundings.

Merchandising Campaigns

NU T-shirts and merchandising campaigns have been used to garner support for start-ups, brands and organizations, in over 30 countries worldwide! Our creative team takes care of everything from design, production and global fulfillment.

Social Impact Workshops

Groups, teams, schools and events take action for things that are important to them, by designing and creating customized T-shirt and clothing campaigns that tell the story and benefit others

Contact us

Contact Us