Inspired by the story of a young girl who fatefully saved her brother’s life, in the Southern Israeli city of Sderot, facing an incoming terror rocket, we took her story and placed it on the inside of a shirt by the wearer’s heart, so that others will wear the story by their hearts and share it, wherever they go!


The shirt sold worldwide and we came to realize the power that T-shirts, clothing and design have for telling important stories!

What we do

Today, we work with organizations, companies, schools and individuals from all over the world implementing unique merchandising campaigns and team building activism workshops

Lets work together

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