From the Hebrew slang word, NU, meaning, “C’mon,” we are a creative digital agency and global initiative, helping Israeli charities and Start-ups tell their story. Motivated by the story of Ella Abekasis, a young Israeli girl, who fatefully saved her brothers life, facing an incoming terror rocket attack, in 2006, we decided to print her story, on the inside of a shirt, so that others would wear it and feel empowered to share, wherever they went.
The shirt sold worldwide and today, we partner with people, charities, start-ups and causes, using creativity and digital media to make other important stories heard!
So NU? What You Waiting For!?
Wear The Story By Your Heart
Every shirt is printed with the story, inside by the heart, so you feel inspired to share with others, wherever you go!
What Makes You Tick?
Testimonials
- Thank you very much for last Thursday’s workshop!Your session was one of the top rated amongst everything they’ve done during the trip.
Avy LeghzielMasa
- Hi, NU! Two weeks ago you spoke to my Alternative Spring Break group. I’d love to continue the conversation about how to connect our organizations here in the states!Samantha SimJNF
- Hello I just came back from my trip to Israel where I discovered this remarkable campaign. I bought the shark and fish shirt and really enjoy wearing it. I would love to get involved and spread these shirts and messages to my community.Eric RothStudent
- Love what you are doing. I have sent your web site to all my friends on Facebook. I live in LA. and there is going to be a Fashion Event in New York and L.A. in October, I am making some phone calls to see if we can get you included.Lily Steiner
Want to get involved?
Connect your favorite charity; intern with NU or take-part in the NU workshop & create apparel for things important to you