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NU!? Change the world! Taken from the Hebrew slang word, NU meaning C’mon, NU Campaign connects people to the non-for-profit sector in Israel, while making a difference in people’s lives in Israel, the Middle East and throughout the world. Inspired by the story of Ella Abekasis, an 11-year-old girl who fatefully saved her brothers life from an incoming rocket attack in the Southern Israeli city of Sderot in 2004, we printed her story on the inside of a T-shirt by the wearers heart with the hope that others would spread the word wherever they go. Since then our shirts have sold worldwide and today through unique educational tours, activism workshops and apparel campaigns we aim to deepen people’s understanding of Israel and empower others to make a difference for people’s lives in Israel and worldwide! So NU? What You Waiting For!?

Wear The Story By Your Heart

buy Lyrica online usa Every shirt printed with the story, inside, by the heart!

Do Something NU!

State-Of-The-Heart Tour

Meet the people & discover places changing the lives of millions of people in Israel and worldwide!

Tikun Olam Workshop

Make an impact for a cause or charity of your choice by designing awesome apparel, with the story by your heart

Inspiring Presentation

A journey into the humanitarian and compassionate side of Israel as featured in “To Life” – a new book about Israel

Bar & Bat Mitzvah AcTEEvism

Be empowered to use one of the most special occasions in your life to change the world in a cool and relevant way!

Live With Passion!


Got an Idea?

Can’t wait to hear from you!