WEAR THE STORY IN YOUR HEART!

Every month, NU donates 20% of profit to a featured charitable cause!

On the inside of every NU shirt, an inspirational message about the cause, is printed by your HEART, so you feel inspired to carry it close by and represent it with pride, wherever you go!

Taken from the Israeli slang word, “NU” which means, “C’mon” and begs a response, NU Campaign inspires a global community of ambassadors for Israel, through unique designer T-shirts!

The State of Israel is bursting with humanitarian energy, a tiny country with over 32,000 non for profit organizations (more then any other country per capita,) and always amongst the first countries to offer international aid, in the wake of global natural disasters, having send aid missions over 150 times since 1948. Our brand aims to carry this message of hope and peace to the world, by engaging people worldwide and inspiring you to connect with our beautiful country and represent its story, by wearing a NU shirt, wherever you go!