Since 2009

From the Hebrew (Yiddish) slang word, “NU,” meaning, “C’mon,” NU uses clothing & digital creativity to garner support for important Israeli & global charities and causes. After learning the story of Ella Abekasis, a brave young Israeli girl who fatefully saved her brother’s life from an incoming terror rocket attack, we took her story and printed it, inside a shirt, by the heart, with the hope that others would learn the story and be empowered to spread her legacy wherever they go!

Since then, our shirts have been sold worldwide and we have partnered with entrepreneurs, start-ups, charities, activists, musicians, sportspeople and more to make other important stories heard. So NU!? What You waiting for?

Wear The Story In Your Heart

Every shirt is printed with the story, inside by the heart, so you are inspired to spread the message wherever you go!

Meet NU People


Have a charity, business or idea?

Create your own NU Campaign!