From the Hebrew (Yiddish) slang word, “NU,” meaning, “C’mon,” NU uses clothing & digital creativity to garner support for important Israeli & global charities and causes. After learning the story of Ella Abekasis, a brave young Israeli girl who fatefully saved her brother’s life from an incoming terror rocket attack, we took her story and printed it, inside a shirt, by the heart, with the hope that others would learn the story and be empowered to spread her legacy wherever they go!
Since then, our shirts have been sold worldwide and we have partnered with charities, companies and entrepreneurs, to make other important stories heard. So NU!? What You waiting for?
Wear The Story In Your Heart
Every shirt is printed with the story, inside by the heart, so you are inspired to spread the message wherever you go!
What’s Your Thing?
- Thank you very much for last Thursday’s workshop!Your session was one of the top rated amongst everything they’ve done during the trip.
- I work for Jewish National Fund and about two weeks ago you spoke to my Alternative Spring Break group. I’d love to continue the conversation about how to connect our organizations here in the states!
- Hello I just came back from my trip to Israel where I discovered this remarkable campaign. I bought the shark and fish shirt and really enjoy wearing it. I would love to get involved and spread these shirts and messages to my community. I am a senior at North Shore Hebrew Academy High School and would love to advocate on this campaign’s behalf by selling these T-shirts at my school.
- Love what you are doing. I have sent your web site to all my friends on facebook. I live in LA. and there is going to be an Israeli Fashion Event in New York and L.A. in October, I am making some phone calls to see if we can get your t-shirts included.